Christina Vu
Data Analyst | Student Ambassador | Data Science Student @ University of St. Thomas
- Role
- Data Analytics Intern at U.S. Bank
- Location
- Minneapolis, MN, US
- LinkedIn followers
- 500 followers
About Christina Vu
Driven and dedicated student at the University of St. Thomas majoring in Data Science…
Experience
Data Analytics Intern
Jun 2025 — Present · Minneapolis, MN, US
Conducted customer segmentation analysis for online investment products evaluating alignment with target segment to inform strategic marketing initiatives.• Extracted, transformed, and analyzed high volume datasets using enterprise tools to uncover behavioral trends.• Developed dashboards and reports to visualize insights and support data-driven decision-making across campaigns.• Assessed marketing campaign effectiveness in converting retail customers into wealth clients, helping guide future outreach.• Collaborated with cross-functional teams and met with senior leaders to deepen enterprise analytics understanding.• Spearheaded AI solution development to enhance digital banking accessibility for individuals with cognitive disabilities and their caregivers; advanced to Top 5 finalist out of 31 teams in U.S. Bank’s Innovator In-Residence Case Competition
Education
University of St. Thomas
Bachelor of Science - BS
2023 — 2026
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