Christina Trejo

Experience

1. Sales and Marketing Consultant

   Spanish Broadcasting System

   Apr 2013 — Present · Los Angeles, CA, US

   Maintains relationships and continuously engages with current and prospective advertising accounts. Conceptualizes marketing proposals and executes promotional plans for advertisers. Utilizes sales strategy to plan and control budget allocations, accomplish assigned budgets– to drive revenue. Creates effective marketing campaigns in cooperation with SBS resources. Generates revenue and meets/exceeds established sales targets. Provides valuable input for budgets based on past experience, current situations, and future trends. Oversees, designs, builds, and maintains social media presence for clients. Produces commercial scripts to engage the advertiser’s target demographic (Hispanic/Latino consumer base). Collaborates with digital media team to develop selling aids such as ad banners, streaming, click-to-call banners, web page takeovers, video pre-rolls, landing pages, and email newsletters to generate sales leads for advertisers. Extracts demographic research data from Nielsen to observe consumer trends and drive sales.

Skills

• Radio
• Digital Media
• Promotions
• Advertising
• Marketing Communications
• Social Networking
• New Media
• Entertainment Industry
• Social Media Marketing
• Online Advertising
• Music Industry
• Marketing
• Broadcast
• Music Production
• Public Relations
• Office Administration
• Account Management
• Interactive Sales
• Music
• Social Media
• Radio Promotions
• Sales
• Direct Sales
• Entertainment
• Radio Broadcasting