Christina Drew
- Role
- Senior Director, Customer Loyalty & Marketing Insights at SpartanNash
- Location
- Grand Rapids, MI, US
- LinkedIn followers
- 500 followers
About Christina Drew
Fortune 400 Marketing Executive | Customer Engagement Visionary | Martech & Loyalty…
Experience
Senior Director, Customer Loyalty & Marketing Insights
Sep 2021 — Present
Here I\'m designing and executing a best-in-class loyalty program for customers. And, leading the customer analytics function - integrating customer insights into business decisioning. We\'re focused on deeply understanding our customers - and, earning their loyalty and thus winning incremental spend.
Education
Albion College
Operation Bentley, Public Service, Civic Life and American Politics
2004 — 2004
Center for Management Programs
Process and Technique of Negotiating
2013 — 2013
Northwestern University - Kellogg School of Management
Finance for Executives
2015 — 2015
Alma College
Bachelor of Arts, Economics, International Studies
2004 — 2008
University of Rochester - Simon Business School
Master's of Science in Business Administration, Marketing
2009 — 2010
Leadership Strategies
Facilitation
2012 — 2012
Skills
- Project Planning
- Leadership
- High Organizational Skills
- Cross-Functional Team Leadership
- Data Analysis
- Business Development
- Business Objects
- Business Planning
- Management
- Microsoft Excel
- Data Modeling
- Strategy
- Ms Excel Pivot Tables
- Marketing Strategy
- Coaching
- Market Research
- Marketing Communications
- Tableau
- Analysis
- Project Management
- Powerpoint
- Strategic Planning
- Marketing
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