Christina S. Wong
- Role
- Head of Healthcare & Life Sciences, Product Marketing at Docusign
- Location
- Oakland, CA, US
- LinkedIn followers
- 500 followers
Experience
Head of Healthcare & Life Sciences, Product Marketing
Apr 2019 — Present · San Francisco, CA, US
Lead product marketer for one of DocuSign\'s most strategic enterprise and commercial verticals: Healthcare, Life Sciences, and Payers (HLS). Expanded DocuSign\'s initial focus beyond Life Sciences to include the healthcare and payers industry. Advisor to senior sales, BD, customer success, and product teams to deliver HLS specific solutions resulting in the adoption of higher value new use cases. Key contributor to HLS publications totaling over 50+ whitepapers, blogs, case studies, HLS landing pages, third & first party webinars, and national conference presentations. Healthcare landing page is the top most view industry page on DocuSign.com. Achieved company\'s top preforming blog at 4.6x more views than the average blog. Opened and expanded ~$14M of net new opportunities by contributing to company\'s first-ever HL7 FHIR and C-CDA connectivity to Epic and all certified EHRs via 2 partners and a product functionality. Sub-industries include post-acute care, ambulatory, surgical centers, elderly care, and acute care. Internal expert on 21 CFR Part 11 positioning, messaging, and competitive differentiation based on qualitative and quantitative research.
Education
University of California, Berkeley
B.S., Conservation and Resource Studies, Environmental Policy
USC Marshall School of Business
Master of Business Administration (MBA)
2011 — 2013
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