Christina Konig
An Actual Strategic Client and Business Development Professional with a proven track record of winning / closing deals.
- Role
- Head of Client Services, North America at Big Sync Music
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christina Konig
I architect growth at the intersection of culture, music, and brand strategy.With over 25 years of experience in Business Development and Strategic Partnerships, I have built my career on a single premise: creative excellence drives commercial value. I specialize in helping global agencies and Fortune 500 brands navigate complex media landscapes to find their unique voice—literally and figuratively.Currently, as Head of Client Services for North America at Big Sync Music & MassiveMusic, I lead the charge in defining how brands sound. From licensing and music supervision to bespoke sonic identities, I partner with C-Suite executives and agency leaders to turn audio into a tangible brand asset. My work is focused on bridging the gap between artistic vision and bottom-line ROI, ensuring that every creative decision supports a broader business objective.Prior to this, I spent decades refining the art of the pitch and the science of the pipeline. Whether driving US expansion for Sixième Son, consulting for industry disruptors like Songtradr and Thought Matter, or leading new business for heritage firms like Wallace Church and Rubenstein PR, my goal has always been the same: to build sustainable, high-value partnerships that stand the test of time.I don’t just manage accounts; I build ecosystems where brands can thrive.Core Expertise:Sonic Branding & Audio Identity: Transforming brand values into sound.Strategic Business Development: Pipeline engineering, consultative selling, and deal architecture.Executive Leadership: P&L management, team mentorship, and cross-functional collaboration.Partnership Strategy: Connecting brands with the WPP network, agencies, and artists to create cultural impact.
Experience
Head of Client Services, North America
Nov 2023 — Present · New York, NY, US
Responsible for the maintenance and the growth of Unilever NA.•Manage and direct the North American Client Services team across all sister agencies within the Songtradr Group of Agencies.• Develop strategic plans to drive client success and satisfaction, leading to increased revenue and client retention.• Collaborate with cross-functional teams to ensure seamless delivery of services and exceed client expectations.
Education
CUNY Queens College
B.A; Liberal Arts, English Literature; Program
1994 — 1998
Skills
- Business Strategy
- New Business Development
- Marketing Strategy
- Marketing Communications
- Corporate Communications
- Strategic Public Relations Planning
- Sales Management
- International Sales
- Social Media Marketing
- Corporate Identity
- Media Buying
- Corporate Blogging
- Social Media Blogging
- Planning Budgeting & Forecasting
- Proposal Writing
- Creative Writing
- Crm
- Social Media
- Client Development
- Client Relations Skills
- Manage Client Relationships
- Public Relations
- Strategic Partnerships
- Advertising
- Business Development
- Press Releases
- Brand Development
- Brand Architecture
- Leadership
- Integrated Marketing
- Corporate Branding
- Creative Strategy
- Brand Management
- B2b
- Marketing
- Customer Relationship Management (Crm)
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