Christina Leong
Global Sports & Entertainment Sponsorship Marketing @ Cisco
- Role
- Marketing Manager, Global Sponsorships Marketing at Cisco
- Location
- Ventura, CA, US
- LinkedIn followers
- 500 followers
About Christina Leong
Global Marketing professional with over a decade of experience in brand partnerships…
Experience
Marketing Manager, Global Sponsorships Marketing
Dec 2016 — Present · Ventura, CA, US
As the Marketing Manager on Cisco\'s Global Sponsorships Team, I manage the strategy and execution of our Olympic and Paralympic Games partnership. I’m currently responsible for overseeing all aspects of Cisco’s sponsorship with Paris 2024 and LA 2028 Games.I’ve previously managed the strategy and execution across the brand\'s portfolio of sports partnerships, including our golf and global football (soccer) portfolio, and NFL teams/stadiums sponsorships. Most notably, I lead our FIFA Women’s World Cup 2023 sponsorship where I was recognized by Global Marketing with the Legendary Leadership Award. I\'ve also lead our customer acquisition strategy as part of our Live Nation partnership, by working closely with field marketing creating customer hosting opportunities for sales and partners to showcase how Cisco could bring technology and music together on OneRepublic and Justin Timberlake\'s global tours that spanned 13+ countries.
Education
San Diego State University
Bachelor of Arts
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