Christina Roth

About Christina Roth

Marketing leader with extensive experience across the full marketing stack who can harness the power of AI to create, optimize, and scale data-driven marketing campaigns. Proven track record in managing high-performing teams and developing innovative strategies and campaigns to outshine competitors for consumer brands, retail and workforce business services sectors. Known for translating insights and high-level thinking into actionable strategies and driving results. Excels in guiding cross-functional teams and agencies, managing multiple priorities, and delivering in fast-paced, deadline-driven environments with strong attention to detail and follow-through.• Strategic Planning & Execution: Crafting and implementing comprehensive strategies to drive brand growth, market penetration, and competitive advantage.• Campaign & Content Development: Creating compelling, data-driven campaigns and content that resonate with target audiences and drive engagement.• Brand Activation & Management: Enhancing brand visibility and relevance through innovative initiatives across various channels.• Partnership Development: Building and nurturing strategic relationships with external agencies and high-profile partners in TV, sports, media, events, enterprise clients, and entertainment to amplify brand reach.• Digital Marketing & Communications: Leveraging digital platforms and tools to communicate brand messages, engage consumers, and drive online presence.• Social Media Strategy & Management: Developing and executing social media strategies to build brand presence, foster community engagement, and drive conversions.• Performance Marketing & Analytics: Utilizing dashboard analytics and data-driven insights to measure, optimize, and maximize marketing performance and return on ad spend (ROAS).

Experience

1. Director of Brand Marketing, Experis

   ManpowerGroup

   Jan 2025 — Present

Education

• Marquette University

  BS, Marketing, Advertising

Skills

• Advertising
• Indesign
• Marketing Roi
• B2b Marketing
• Marketing Budget Management
• Sponsorship
• Web Maintenance
• Media Buying
• Constant Contact
• Print Management
• Event Planning
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Media Planning
• Field Marketing
• Direct Marketing
• Database Marketing
• Development & Implementation of Marketing Plans
• Advertising Management
• Brand Management
• Marketing Strategy
• Sponsorship Marketing
• Promotions
• Project Management
• Adobe Creative Suite
• Market Planning
• Graphic Design
• Marketing Management
• Microsoft Office
• Sales
• Development of Strategic Marketing Plans
• Department Organization
• Marketing Activation
• Automotive Aftermarket
• Pop Design
• Print
• Marketing Research
• Brand Development
• Segmentation