Christina Hoyle
Mastering Engagement, Driving Results / Email Marketing Specialist at Weisiger Group | Carolina Cat
- Role
- Email Marketing Specialist at Weisiger Group
- Location
- Charlotte, NC, US
- LinkedIn followers
- 500 followers
About Christina Hoyle
Email Marketing Strategist specializing in lifecycle marketing and customer journey…
Experience
Email Marketing Specialist
Jul 2024 — Present · Charlotte, NC, US
Transforming Email Marketing into a Revenue EngineI develop and execute high-impact email campaigns that drive engagement, boost conversions, and enhance the customer experience. I design strategies that are data-backed, customer-focused, and results-driven.Key Responsibilities & Achievements: Strategic Email Marketing ExecutionBuild and optimize automated email journeys to engage, onboard, and retain customers.Use behavioral segmentation and dynamic content to personalize email experiences.Adjust messaging, design, and send frequency based on engagement trends. Data-Driven Decision MakingConduct content audits to identify what resonates with different customer segments.Track and analyze CTR, CTOR, conversion rates, opt-in growth, and revenue impact.Ensure all campaigns meet compliance standards (TCPA, CAN-SPAM, GDPR) while maximizing deliverability. Advanced Platform & Tool ExpertiseBuild, test, and deploy emails in Salesforce Marketing Cloud (SFMC) using HTML/CSS.Run A/B tests on subject lines, design, and content for optimization.Use Litmus for cross-client testing and rendering checks. Cross-Functional Collaboration & InnovationWork with sales, product, and customer success teams to align email marketing with business goals.Develop compelling content and visuals that enhance the brand and user experience.Lead initiatives to increase SMS opt-ins and improve mobile engagement. Key Wins:Increased engagement rates through refined segmentation and personalization.Grew opt-ins for SMS via targeted campaigns.Optimized automated journeys to nurture leads and drive repeat business.
Education
Kennesaw State University
Bachelor of Education - BEd, Early Childhood Education and Teaching
2003 — 2006
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