Christina Rohall Knittel

About Christina Rohall Knittel

I am a global communications leader with 25+ years of experience helping technology companies define their voice, build reputation, and lead through transformation. My career spans both in-house and agency roles, supporting private and public companies across cybersecurity, data management, networking, CRM, and ERP.I’ve driven communications strategy for some of the tech industry’s most influential moments, from pioneering product launches and high-profile market transitions to guiding organizations through change, growth, and brand evolution. Known for a calm, strategic approach under pressure, I excel at connecting creative storylines with measurable business impact.Having partnered with media outlets across five continents, I specialize in building integrated communications programs that elevate visibility, strengthen trust, and align leadership, employees, and investors around a shared narrative.At a Glance: 25+ years leading global PR and corporate communications for technology innovators including Avaya, Juniper Networks, Symantec, VeriSign, Hyperion Solutions, NetSuite, PeopleSoft, and Check Point Software Guided communications for two IPOs within four weeks (WalkMe in June 2021 and Couchbase in July 2021), managing pandemic-era readiness and post-IPO engagement Extensive experience managing major corporate events and transitions, including one of the largest hostile takeovers in U.S. history (PeopleSoft–Oracle) Proven spokesperson and strategist with deep expertise in brand positioning, media relations, and crisis communicationsSpecialties:IPO Readiness | Strategic Communications | Stakeholder Engagement | Crisis & Issues Management | Brand & Reputation Strategy | Media & Analyst Relations | Executive & Thought Leadership | Social & Digital Strategy | Team Leadership | Product Launches

Experience

1. Senior Director of Corporate Communications

   DigiCert

   Jan 2024 — Present

Education

• Keller Graduate School of Management of DeVry University

  Master of Business Administration (M.B.A.), Business, Management, Marketing, and Related Support Services

  2005 — 2007

• Western Michigan University - Haworth College of Business

  Bachelor of Business Administration, Marketing/Promotion

  1993 — 1997

Skills

• Product Marketing
• Integrated Marketing
• Strategic Partnerships
• Strategic Communications
• Mergers & Acquisitions
• Reputation Management
• Industry Analyst Relations
• Corporate Branding
• B2b Marketing
• Competitive Analysis
• Start-Ups
• Positioning
• Campaigns
• Product Management
• Public Relations
• Internal Communications
• Media Relations
• Communications Planning
• Press Releases
• Sales Enablement
• Thought Leadership
• Blogging
• Lead Generation
• Saas
• Enterprise Software
• Content Strategy
• Multi-Channel Marketing
• Crisis Communications
• Product Launch
• Marketing
• Strategy
• Messaging
• Crm
• Content Management
• Analyst Relations
• Management
• Communication Training
• Corporate Communications
• Demand Generation
• Business Alliances