Christina Robinson

Growth & Digital Marketing Manager @Redirect Health

Phoenix, AZ, US

At Redirect Health, I developed and executed comprehensive D2C & B2B growth marketing strategies to drive lead generation, customer acquisition, and revenue through digital channels. Leveraging tools like HubSpot CRM and Google Analytics, I tracked optimizations and provided actionable insights to enhance performance. I collaborated with cross-functional teams to create and optimize campaigns across email, content, paid social, PPC, and SEO. By analyzing and improving the customer acquisition funnel, I increased conversion rates and reduced CPL through A/B testing and behavioral insights. I managed marketing budgets and KPIs, implementing automated dashboards to provide real-time visibility into campaign performance. Additionally, I integrated AI analytics tools and streamlined reporting workflows, improving data accessibility and usability for marketing, sales, and executive leadership.

The University of Texas at El Paso

Master of Business Administration - MBA, Marketing/Marketing Management, General

Jacksonville College-Main Campus

Associate of Science - AS

Angelo State University

Bachelor's degree, Marketing