Christina Young
Marketing Manager
- Role
- Campaign Manager at Atlassian
- Location
- Austin, TX, US
- LinkedIn followers
- 500 followers
About Christina Young
I’m a strategic marketing leader with experience designing and executing integrated, data-driven campaigns that drive awareness, engagement, and revenue growth. I specialize in lifecycle and account-based marketing, crafting multi-channel programs across email, paid media, nurture journeys, and in-product experiences that deepen customer engagement and accelerate pipeline. I partner cross-functionally with Product, Sales, and Operations to align on audience strategy and KPIs, using insights and experimentation to optimize performance and inform decision-making.I balance strategic thinking with hands-on execution and continuously explore emerging tools, including AI for content development and analytics, to deliver smarter and more scalable results. I enjoy using marketing as an outlet to express ideas in a creative way and am passionate about education, believing that learning never stops. I hold a BBA in Marketing and Management from Baylor University and an MBA from Texas State University. Outside of work, I enjoy traveling, photography, and spending time with family.
Experience
Campaign Manager
Apr 2025 — Present
Develop campaign briefs, messaging frameworks, and multi-channel plans across email, paid media, events, webinars, landing pages, content syndication, and nurture programs, leveraging AI tools to accelerate copy development and personalization. Partner cross-functionally with Product Marketing, Sales, and Marketing Operations to align on target accounts, personas, and follow-up strategy. Define KPIs and measurement plans; analyze performance data using AI-driven insights to optimize audiences, offers, and creative for improved conversion and ROI. Manage campaign calendars, workflows, and stakeholder communications, utilizing automation and AI tools to streamline routine tasks and enhance efficiency. Conduct A/B testing and iterative experimentation to continuously refine messaging and campaign effectiveness.
Education
Texas State University
Master of Business Administration (MBA), Business Administration
Baylor University
Bachelor, Business Administration; Marketing and Management
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