Christina Williams

About Christina Williams

Most companies believe their people are their greatest asset, but too many fall short in delivering the communications needed to build trust, alignment and culture.After nearly 20 years leading employee communications for fast-moving companies, both in-house and agency across tech, SaaS, public health, manufacturing and government, I’ve seen a consistent gap: organizations in transition or growth often lack internal infrastructure and/or headcount to keep employees informed, engaged, and connected to the business.That’s why I work with mid-sized companies navigating growth, change or reorganization to build communications systems that strengthen employee connection, whether you have a dedicated internal comms team or not.My goal is simple: help you turn HR content and business strategy into meaningful communication that fosters transparency, enhances company culture and drives performance.As a results-driven communicator who utilizes data to inform planning, my superpower is building sustainable systems, from message frameworks and campaign templates to feedback loops and measurement dashboards that equip your team to communicate effectively with the resources you have. I thrive in helping organizations build a more connected, high-performing culture from the inside out.

Experience

1. Communications Leader

   Ca Consulting Communication In Action

   Aug 2025 — Present · Atlanta, GA, US

   Organizations engage me when they need experienced internal communications leadership quickly — during organizational change, leadership transitions, or gaps in communications support.I partner directly with executives and HR leaders to align messaging, guide employee communication, and implement communication structure while also handling hands-on execution when needed.Impact• Step in as interim internal communications leader during restructuring and operational change initiatives• Establish communication cadences, leader messaging, and manager toolkits• Coach leaders on delivering clear employee messaging• Build and optimize intranet and communication channels (recent engagement improved engagement 42%)

Education

• Stephen F. Austin State University

  Bachelor of Arts, Communications - Radio/Television

  1998 — 2002

• Western Governors University

  Master of Business Administration (M.B.A.), Management and Strategy

  2011 — 2014

• Stephen F. Austin State University

  Master of Arts, Mass Communications

  2003 — 2004

• The University of Georgia

  N/A, Conference and Meeting Management Certificate

Skills

• Marketing
• Copy Editing
• Nonprofits
• Health Communication
• Speech Writing
• Training
• Reputation Management
• Public Relations
• Internal Communications
• Media Relations
• Strategy
• Newsletters
• Copywriting
• Communications Management
• Brand Development
• Communications Planning
• Editing
• Integrated Marketing
• Communication Training
• Strategic Communications
• Proposal Writing
• Community Outreach
• Community Development
• Event Planning
• Blogging
• Research
• News Writing
• Program Management
• Digital Marketing
• Crm
• Employee Training
• Message Development
• Fundraising
• Social Media Marketing
• Spokesperson
• Event Management
• Crisis Communications
• Corporate Communications
• Customer Relationship Management (Crm)
• Public Speaking