Christina Silles

Associate Account Director, Tier 1 Sales @Edmunds

Detroit, MI, US

As an Associate Account Director, I develop the media plan for clients during the sales process. I am responsible for transitioning the final IO over to the Operations Manager through the AdBook (internal tracking/billing) system. I also work with the Operations Manager to monitor the campaign’s performance and implement reinvestments and optimizations as necessary. Primary Responsibilities- Create media plan in concert with the Account Director based on RFP from client; work with client on iterations until approved- Pull inventory and manage slotting requests with client and internal teams- Once media buy is finalized, enter buy into client system to generate an IO and enter line items into AdBook for use internally- Make any necessary AdBook adjustments throughout course of campaign- Set client expectations with regard to campaign launch timing- Respond to ad hoc client requests, including assisting client in identifying additional media placements throughout the year- Create reinvestment and optimization plans for clients struggling with ad delivery- Provide cross-shopping reports for clients- Conduct ad hoc analyses for clients (i.e, calculate cost to out-buy all conquest ad placements for OEM)- Support AD in resolving collections for past due invoices. Internal and External Interactions- Work closely with Operations Manager to ideate on media plan, monitor campaign tracking, and respond to client requests- Work closely with Account Director to put together proposals and provide campaign updates- Interact internally with: Product team for custom campaigns, Inventory team to confirm placements and ensure there is no double-booking of inventory- Interact externally with: Media planners and supervisors at the client (agency) to ensure media plans meet client objectives and communicate pacing and optimizations (on a weekly to monthly basis). Systems Used- Prisma/MediaOcean, Operative, AdBook, JIRA, Tableau

Miami University

Bachelor, Marketing