Christina Motley
CMO | Award-Winning Copywriter | Creative Marketing Coach | Speaker & Thought Leader | Entrepreneur — Bridging gaps across branding, marketing, communications & PR for transformative growth.
- Role
- Fractional CMO at Open Invention Network
- Location
- Raleigh, NC, US
- LinkedIn followers
- 500 followers
About Christina Motley
I am a Fractional Chief Marketing Officer (CMO) who brings in-depth knowledge and history of conceiving and executing creative marketing strategies, crafted upon the foundations of comprehensive market research, industry best practices, business intelligence and data-driven analytics. My footprint spans from start-ups to Fortune 500 enterprise in diverse environments and industries, including technology, healthcare and higher education. The fruits of my labor are tangible, quantifiable and scalable.My business philosophy harmonizes marketing and communications endeavors with overarching business strategies. I excel in the holistic orchestration and implementation of integrated marketing, communication and public relations. Establishing and working with teams, mentoring interns, motivating direct reports, encouraging collaboration between cross-functional teams and mobilizing volunteer efforts are among my multifaceted leadership skills.I am responsible for mission-critical tasks such as in-depth market research, marketing strategy, establishing and measuring KPIs, go-to-market masterminding, precise target marketing, impactful branding, compelling content development, robust demand generation, product marketing and sales enablement across ominchannels and platforms, including online, offline, traditional and digital channels and platforms.In today\'s global, competitive marketplace, the conventional full-time CMO hire may not be the best solution or right fit for your company. By engaging a Fractional CMO, you receive the benefit of an alternative and advantageous cost-effective solution, affording your businesses a seasoned marketer with the competencies you require, coupled with budget efficiencies. Aside from the obvious reason, I relish the role of sharing wisdom, insights and expertise. My purpose is clear—to elevate, educate and empower people and businesses.
Experience
Fractional CMO
Jan 2018 — Present
First CMO and Leadership Team hire for Open Invention Network (OIN) — the only institution focused on mitigating patent risk in Open Source Software (OSS). OIN maintains the world\'s largest and oldest patent cross license, which offers patent protection coverage defined by its Linux System Definition. By safeguarding against patent threats for nearly 20 years, OIN has encouraged the adoption of OSS which is the most significant driver of innovation in the 21st Century. Funded by Google, IBM/Red Hat, NEC, Philips, Sony, SUSE and Toyota, OIN has nearly global members. The OIN patent license and member cross licenses are available royalty-free to any party that joins the OIN community- Orchestrate comprehensive, cross-channel marketing strategies- Pioneered the organization’s first-ever marketing plan, laying the foundation for future growth and success- Direct a comprehensive enterprise rebranding campaign, redefining the organization\'s market presence- Drive membership growth by over 50% through strategic marketing initiatives and engagement- Revamped e-newsletter content and design, achieving an impressive readership rate exceeding 95%- Attain Year-over-Year social media growth that far surpassed industry standards- Led the redesign, site architecture and content overhaul of both English and Chinese websites, enhancing global reach and user experience.
Education
Saint Louis University
Executive Education, Digital Communication and Media/Multimedia
Virginia Tech
B.A., Communications (Journalism) & English
Landmark
Leadership & Communications
Skills
- Corporate Branding
- Corporate Communications
- Public Speaking
- SEO
- Strategy
- Event Management
- Social Media Marketing
- Editing
- Digital Copywriting
- Sem
- Event Planning
- Web Analytics
- Integrated Marketing
- New Media
- Web Content
- B2b
- Marketing
- Management
- Copywriting
- Business Development
- Digital Marketing
- Online Advertising
- Newsletters
- Marketing Communications
- Brand Management
- Content Strategy
- Fundraising
- Marketing Strategy
- Blogging
- Lead Generation
- Crm
- Google Analytics
- Product Marketing
- Social Networking
- Social Media
- Press Releases
- Digital Media
- Email Marketing
- Start-Ups
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