Christina Minton

Marketing Analytics Manager @Caesars Entertainment

Las Vegas, NV, US

As a marketing analytics manager, I own ad-hoc and repetitive reporting on marketing campaign performance for 7 properties in the Indiana and Southeast regions. I manage backlogs for myself and two analysts reporting to me, and serve as the primary interface between regional Marketing leadership and Analytics. My key accomplishments in the first year of this role include- Built auto-populating dashboards for year-over-year decline heatmaps and ongoing weekday campaigns to allow timely feedback on campaign performance- Executed 5 property reviews each quarter to provide summary analytics to property leadership for their reporting requirements- Created and presented extensive company-wide gaming market share report for senior Operations leadership, enabling data-informed decisions regarding growth opportunities in existing and future markets- Performed analysis of property guest databases to determine potential benefits and risks of changing gaming customer valuation methodology

Purdue University

BS, Chemical Engineering

Indiana University - Kelley School of Business

Master of Science - MS, Business Analytics