Christina Miralla
Digital Marketing Director @RQI Partners, LLC
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WORK HISTORY
Digital Marketing Director @RQI Partners, LLC
Lead end-to-end digital strategy spanning content mapping, UX/UI optimization, and website redesign across multiple programs, business units, partner products, and the corporate brand, driving 45% year-over-year growth in site traffic since 2023.Overhauled paid media strategy for omnichannel activation (SEM, display, social, B2B, e-commerce), delivering 97% forecast accuracy for CPA and revenue, with ROAS meeting or exceeding goals month-over-month.Scaled the digital marketing team from 1 to 5 high-performing professionals across marketing automation, growth marketing, and creative—building a culture of innovation, performance tracking, and cross-functional collaboration.Partner with executive leadership to align digital performance KPIs with overall corporate growth strategy, ensuring data-driven decision-making and measurable ROI.
EDUCATION
Harvard Online
Entrepreneurship in Emerging Economies
University of North Texas
Master of Science (M.S.), Journalism
University of South Florida
Bachelor of Arts (B.A.), Communication and Media Studies
General Assembly
Front-End Web Development
Eckerd College
Leadership Development Program
SKILLS
ABOUT CHRISTINA MIRALLA
As a senior digital marketing leader with 15+ years of experience driving B2B, B2C, and e-commerce growth, I specialize in building and scaling high-performing teams, transforming marketing operations, and delivering measurable business impact.Currently serving as Director of Digital Marketing at RQI Partners, I have led enterprise-level digital transformations—including a multi-program, multi-business-unit website redesign and a full-funnel, omnichannel paid media strategy—that have produced: • 45% year-over-year growth in site traffic since 2023 • 97% forecast accuracy in cost-per-acquisition and revenue projections • ROAS consistently meeting or exceeding targets month-over-monthMy expertise spans digital strategy, demand generation, paid media optimization, UX/UI design, content architecture, and marketing automation. I excel at aligning marketing with corporate objectives, ensuring that every initiative is data-driven, KPI-focused, and ROI-positive.Recognized for visionary leadership, cross-functional collaboration, and the ability to scale teams, I have grown my department from 1 to 5 specialized roles across growth marketing, automation, and creative. My leadership philosophy blends innovation with operational discipline—empowering teams to deliver scalable, market-leading results.Specialties: Digital Marketing Strategy | Omnichannel Campaigns | B2B & E-Commerce Marketing | Paid Media Optimization | Performance Marketing | Demand Generation | Marketing Analytics | Marketing Technology (MarTech)| Website UX/UI | Content Strategy | Team Leadership | Executive Stakeholder Management
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