Christina Goodman

About Christina Goodman

Dynamic advancement and marketing leader with 25+ years of driving institutional growth, philanthropic impact, and brand visibility across higher education and corporate environments.I specialize in building high‑value partnerships, securing public and private funding, and crafting persuasive communications that inspire donor engagement.In my work at McDaniel College, I lead corporate and foundation relations while also overseeing public grants management, including grant seeking, grant writing, and guiding faculty and senior leadership through the full lifecycle of proposal development. I bring a strategic, collaborative approach to aligning funder priorities with institutional vision, strengthening McDaniel’s capacity to pursue innovative academic and mission‑advancing initiatives.With a background that spans advancement communications, integrated marketing, and large‑scale project leadership, I excel at translating complex ideas into compelling narratives, forging meaningful relationships, and driving measurable results for mission‑driven organizations.

Experience

1. Executive Director of Corporate and Foundation Relations

   Mcdaniel College

   Sep 2022 — Present

   Lead institutional strategy to secure corporate, foundation, major gift, and public grant support that advances McDaniel College’s academic, student success, and community‑impact initiatives- Manage a diverse portfolio of prospects, including major gift donors, ensuring personalized cultivation, solicitation, and stewardship strategies aligned with institutional priorities- Direct the full lifecycle of public grants management — identifying opportunities, coordinating internal collaboration, developing competitive proposals, supporting faculty researchers, and overseeing reporting and compliance- Provide grant writing, editing, and strategic advising for faculty, staff, and senior leadership to strengthen the college’s capacity for externally funded research and program development- Cultivate and steward regional and national funders, aligning institutional strengths with grantmaker and donor interests to build long‑term, mission‑aligned partnerships- Collaborate with college leadership, administrators, and faculty to identify funding priorities, prepare proposal‑ready projects, and elevate institutional visibility through strategic storytelling- Manage and grow a comprehensive prospect pipeline supporting scholarships, academic innovation, capital projects, and institutional programs- Chair - 150th Anniversary Committee- Co-Chair - Presidential Transition Committee- Steering Committee, Chair of the Communications Committee - Inauguration of McDaniel\'s 10th President

Education

• Penn State University

  Bachelor of Arts (B.A.), Journalism

  1994 — 1998

Skills

• Trade Shows
• Market Research
• Marketing and Advertising Campaigns
• Public Relations
• SEO
• Email Marketing
• Event Planning
• Web Content
• E-Commerce
• Market Planning
• Marketing Strategy
• Budgets
• Corporate Branding
• Social Media
• Online Advertising
• Advertising
• Budgeting
• Special Events
• Event Management
• Retail
• Marketing