Christina Manolache

Digital Marketing Specialist @GoodLife Fitness

Serve as the primary marketing liaison and strategic consultant to the Performance team and coaches, leading digital marketing initiatives aligned with broader business objectives. Regularly train and onboard new performance coaches on social media best practices, while empowering them to effectively connect with their audiences- Strategically execute organic social media initiatives across GoodLife’s National and Performance accounts on our social platforms — driving brand awareness, engagement, and community growth through platform-specific best practices and audience insights- Monitor and analyze content performance and emerging digital trends to inform data-driven decisions that enhance online engagement and user experience-Develop and manage a dynamic editorial calendar aligned with both National and Performance brand strategies, ensuring timely, relevant, and audience-focused content. Conceptualize and pitch impactful storytelling ideas that showcase the diverse journeys and experiences of GoodLife Fitness members and employees- Spearhead the end-to-end creative development of GoodLife National organic social media shoots — from concept ideation and strategic planning to detailed storyboarding. Solely oversee casting to ensure diverse and authentic representation, and also serve as the on-set production lead, guiding creative execution, managing logistics, and ensuring all elements align- Collaborate with digital designers to create visually compelling and high-performing assets for social media that align with brand objectives. Review content across digital platforms to ensure brand consistency and alignment with GoodLife Fitness’s tone and voice- Proactively engage with followers across social media platforms to foster a strong online community and strengthen brand loyalty- Strategically manage User Generated Content to reflect brand standards and values, amplifying authentic member voices while strengthening community connection.