Christina Barnes
Sports Marketing | Brand Activation | Executive Events | Event Program Design | Relationship Building | Customer Experiences & VIP Hospitality | Sports Properties | Strategic Partnerships | Executive Engagement
- Role
- Head of Sports, Experiences and Entertainment at PACE Supply Corp.
- Location
- San Francisco, CA, US
- LinkedIn followers
- 500 followers
About Christina Barnes
Sports Marketing | Brand Activation | Strategic Partnerships | Global Event Experiences |…
Experience
Head of Sports, Experiences and Entertainment
Nov 2022 — Present
Lead the strategy and execution of sports hospitality programs across major Bay Area teams and iconic events such as the Super Bowl, Kentucky Derby, Waste Management Open, Spring Training, and March Madness- Design and execute premium, brand-aligned activations that deepen client relationships, reinforce brand equity, and deliver measurable business outcomes- Deliver high-touch, white-glove event experiences that support company objectives and drive full-funnel results—from top-tier client engagement to accelerated sales pipeline—through strategic planning and flawless execution- Manage end-to-end program operations, including cross-functional alignment, budget oversight, performance optimization, and executive-level reporting, consistently exceeding expectations and KPIs- Planned and executed quarterly Executive Leadership Team (ELT) and board meetings, managing end-to-end logistics, content development, and stakeholder coordination with outside facilitators to deliver high-impact, strategically aligned executive engagements- Oversee athlete and talent engagements, curating exclusive appearances and immersive experiences that strengthen client affinity and elevate event impact.
Skills
- Teamwork
- Partnerships
- Product Launch
- Social Media Marketing
- Brand Development
- Brand Awareness
- Marketing Communications
- Event Planning
- Multi-Channel Marketing
- Project Planning
- Leadership
- Online Advertising
- Corporate Communications
- Business Development
- Digital Marketing
- Management
- Email Marketing
- Online Marketing
- Sports
- B2b Marketing
- Integrated Marketing
- Go-to-Market Strategy
- Sports Management
- Operations Management
- Product Management
- Sponsorship
- Marketing
- Field Marketing
- Sports Marketing
- Lead Generation
- Cloud Computing
- Program Management
- Demand Generation
- Team Leadership
- Account Management
- Sales Enablement
- Event Management
- Cross-Functional Team Leadership
- Budget Process
- Strategy
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