Christina Ferrari

About Christina Ferrari

Collaboration is at the heart of what I do. With over a decade of experience creating and scaling new partnerships, initiatives, and strategies my career threads joint ventures and strategic alliances, business development, and program management together.I align businesses and individuals to achieve ambitious goals by understanding synergies across partnerships and teams. I’m a passionate leader who motivates her people to innovate, and I love building from the ground up widely ambitious plans to drive growth at scale.

Experience

1. Senior Manager, Global Partner Gtm & Growth Strategy

   Amazon

   Oct 2022 — Present

   Global GTM and ecosystem strategist focused on scaling AI-enabled partner growth through structured operating models, experimentation, and executive-level advisory.• Unlocked $300M in incremental revenue by architecting global co-selling programs and partner business development strategies aligned to enterprise and SMB sales priorities.• Owned global GTM strategy for Amazon Ads’ partner-led growth motion across US, EU5, and APAC, diagnosing revenue bottlenecks and designing operating models that scaled partner-managed revenue YoY.• Designed and scaled partner enablement systems for advanced advertising and AI-driven products, translating complex product capabilities into repeatable sales motions adopted by 175+ global partners and driving Prime Video Ads partner revenue by 400% YoY.• Incubated and tested new GTM motions including lead-generation engines, co-pitching frameworks, and partner demand programs, moving initiatives from zero-to-scale across multiple regions.• Advised senior sales, product, and executive leaders on partner strategy, GTM execution, and process redesign, influencing cross-functional decisions at global scale.• Led strategy and operations for partner growth, redesigning workflows, incentives, and sales-partner handoffs to improve adoption, velocity, and forecastability.

Education

• Columbia Business School

  Master of Business Administration - MBA, Management & Strategy

• Loyola University Chicago

  Master of Education (M.Ed.), Higher Education/Higher Education Administration

• DePaul University

  Bachelor of Arts - BA, Theater Studies & Creative Writing

Skills

• Website Development
• Community Outreach
• Retreat Facilitation
• Large Group Facilitation
• Higher Education Administration
• Enfj
• Collaborative Planning
• Student Affairs
• Small Group Management
• Twitter
• Social Justice
• Crisis Management
• Diversity Training
• Social Networking
• Student Development
• Job Search Strategies
• Blogging
• Powerpoint
• Research
• Admissions
• Student Leadership
• Social Media
• Career Advising
• Staff Development
• Leadership Mentoring
• Strengthsquest
• Mentoring
• Event Planning
• Teamwork
• Resume Writing
• Public Speaking
• Group Presentations
• Interfaith
• Student Engagement
• Higher Education
• Facebook
• Student Leadership Training
• Career Counseling
• Organizational Development
• Workshops