Christina Martinez

About Christina Martinez

Healthcare IT marketer, skilled in engaging decision-makers, cultivating new relationships, managing existing partnerships and alliances, and building pipelines to new lines of business. Grounded in new business development and marketing communications, I\'m a tested marketing strategist and trusted client guardian with knowledge of Health Information Technology, EMR implementation, Quality Measures, Population Health and Value Based Care.

Experience

1. Senior Healthcare IT Analyst, Marketing & Strategy

   UST

   Jan 2013 — Present

   Contineo Health is a healthcare technology firm specializing in EMR Implementation, integration and analytics. We are partners with multiple EMRs including Epic, Cerner and Allscripts and specialize in optimization of Epic\'s Ambulatory, Enterprise DW/BI, Practice Management and Revenue Cycle modules. Our product division focuses on risk stratification analytics, CQM Validation tools and revenue opportunity dashboards.Contineo’s project teams bring rich operational, clinical and technology experience to provide healthcare clients with strategic advisory and implementation services to position themselves for the emerging models of population health and accountable care.Consulting Service Lines:• EMR Implementation & Optimization (Epic, Cerner)• Quality Measures (CMS, MACRA, MU, PQRS, HEDIS, JCAHO, NQF) • Reporting/DW/Analytics (Epic Clarity, Caboodle, BO, Crystal, SQL)• Population Health (Epic Healthy Planet, Disease & Wellness Registries)• Epic Community Connect/Affiliate/Specialty Implementation • Epic Managed Services (Ambulatory Support, Tickets, Reporting)• HIE/Interface/Interoperability (Epic Bridges, Cloverleaf, Ensemble etc.)• Revenue Cycle Optimization (Epic HB/PB, Value Based Care strategies)

Education

• University of Arizona

  Bachelor of Arts

  1991 — 1995

Skills

• SEO
• Strategy
• Advertising
• Marketing Communications
• Healthcare Information Technology
• Electronic Medical Record (Emr)
• Recruiting
• Project Management
• U.s. Health Insurance Portability and Accountability Act (Hipaa)
• Marketing
• Healthcare Information Technology (Hit)
• Training
• Ehr
• New Business Development
• Leadership
• Software Documentation
• Social Media
• Management
• Healthcare
• Business Development
• Consulting
• Marketing Strategy
• Market Research