Christina Lui

Experience

1. Senior Broadcast Negotiator

   WPP Media

   Mar 2015 — Present · Los Angeles, CA, US

   Work on the client’s behalf to negotiate the best rates and most favorable time slots while maintaining cost effective buys based on market share and audience demographics • Responsible for TV/Radio/Digital and Streaming audio and video buys from start to finish • Review plan specifics and request station avails as needed • Input and maintain schedules into agency system programs • Negotiate and review acceptable makegood offers • Double check schedules for discrepancies and clear billing • Set up and maintain weekly/quarterly tracking and post reports; collect bonus and/or compensatory weight as needed • Work closely with partner station groups to steward schedules and ensure delivery on quarterly/annual basis • Maintain up to date records of any changes, revisions, etc. • Evaluate plans, packages, sponsorships and provide detailed POVs • Train and mentor assistant negotiators • Communicate on a regular basis with vendors and management to build and maintain solid business relationships

Education

• University of California, Riverside

  Bachelor's degree, Business Administration, Marketing

  2006 — 2010

Skills

• Marketing
• Microsoft Office
• Negotiation
• Staff Development
• Social Media Marketing
• Powerpoint
• Microsoft Excel
• Microsoft Powerpoint
• Teaching
• Time Management
• Management
• Team Building
• Event Planning
• Fundraising
• Marketing Strategy
• Social Networking
• Customer Service
• Social Media
• Training