Christina Lippa

WORK HISTORY

EDUCATION

ABOUT CHRISTINA LIPPA

I help brands turn strategy into stories that connect — and campaigns into results that last.As a senior marketing leader with experience across telecom, media, and tech, I specialize in building integrated, customer-centric programs that blend brand strategy, GTM planning, and cross-functional execution. My experience spans the full marketing funnel - from brand awareness and thought leadership to acquisition, engagement, and retention - creating cohesive programs that perform at every stage of the customer journey.I’ve led award-winning campaigns and strategic collaborations with brands like Amazon Business, DoorDash, Sage, Lexus, RBC, Microsoft, and Travel Alberta, driving measurable growth and elevating brand visibility. Whether shaping GTM strategy, leading integrated campaigns, or crafting narratives that build trust, I bring a unique blend of strategy, storytelling, and execution — connecting people and ideas to deliver marketing that resonates and performs.I’m known for building trusted relationships, being a reliable partner, and delivering flawless execution that brings clarity and cohesion to complex initiatives, ensuring every project ladders up to both brand and business impact.Highlights:• 35% YoY pipeline growth through national partner campaigns• $5M+ branded content portfolio at The Globe and Mail• GTM strategies driving double-digit acquisition lifts• Content marketing programs recognized by CMA, Marketing Impact Awards & Apple PodcastsFocus Areas: Brand Strategy · Integrated Campaigns · Brand & Product Marketing · GTM Strategy · Partnerships · Performance Measurement · Content Marketing · Cross-Functional Leadership · Stakeholder Alignment · Strategic Planning · Project Leadership