Chrissie Cooper

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRISSIE COOPER

Experienced Brand Communications Director, with over 15 years\' UK and EMEA experience with globally recognised brands, including Disney+, Sky, Amazon, Microsoft, YouTube, NOW, UK Cabinet Office, Flower Council of Holland, Canon, The England and Wales Cricket Board, England Rugby (RFU), PlayStation, Sony, LNER, Warner Bros. Discovery. Government / not-for-profit experience includes Cabinet Office (Office for Veteran Affairs), Bloody Good Period, and London HIV Prevention Programme. Vast experience developing and executing national and international earned and social/influencer consumer brand campaigns, whether to increase share of voice, increase consideration or drive brand reappraisal, as well as running reactive and proactive press office teams. I am a experienced Stakeholder Manager, comfortable working with and briefing C-suite executives, and have vast Crisis Comms experience, with first hand experience of European product recalls, global news leaks, price rises, customer complaints and personnel issues.In addition to agency experience, I have in-house experience through secondments to Sky/NOW and Canon.Specialties include- Campaign strategy, planning and implementation (UK and EMEA)- New product/service launches - messaging and strategy development, media strategy and activation, event (press conferences, executive briefing programmes), content production, social strategy- Media and influencer/creator strategy and relations- Stakeholder management- Integrated, TTL/multi-channel strategy and execution- Media and influencer content production- Team management, including appraisal management- Portfolio management including P & LsPreviously a mentee in the Women in PR / PR Week 2018/2019 Mentor scheme.