Christina Lau

About Christina Lau

B2B demand generation marketer who believes great marketing happens at the intersection of creativity, strategy, and human connection. In my current role as Demand Generation Manager at Fourth, I build audience-focused, performance-driven campaigns that help restaurant brands operate more efficiently and grow their bottom line. I’m known for being hands-on and detail-oriented, with a strong sense of planning, cross-functional alignment, and a bias for action. Outside of work, I\'ve completed a 200-hour meditation teacher training and a 200-hour vinyasa yoga training: practices that ground my leadership and sharpen how I show up for my team and my work.AREAS OF EXPERTISE: 7+ years in B2B SaaS marketing Full-funnel demand generation (inbound/outbound) Multi-channel campaign development & execution (email, paid, events, social)🧠 Content strategy, messaging, & thought leadership programs Webinar & virtual event programming🧩 Tradeshow strategy, conference planning, & on-site brand activation Pipeline acceleration & sales enablement🤝 Cross-functional GTM alignment (Sales, CS, Product, RevOps, MarOps)

Experience

1. Demand Generation Manager

   Fourth

   Apr 2024 — Present · Remote - Austin, TX, US

   Fourth’s end-to-end solution supports restaurants and hospitality businesses with hiring and retaining the best employees, streamlining scheduling, improving forecasting, and automating the human resource management and payroll compliance process.

Education

• The University of Texas at Austin

  Bachelor of Science - BS, Consumer Merchandising/Retailing Management