Christina Laronga

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRISTINA LARONGA

I build marketing operations that help teams move faster without losing quality. I\'m a former graphic designer and creative producer turned operations leader, now Director of Operations & Project Management. With experience across large organizations and startups, on both client and agency sides, I’ve transformed organizations from ad-hoc to scalable and data-driven. I’ve implemented structured intake and briefing processes, introduced resourcing and capacity planning, and rolled out agency management systems to track time, KPIs, utilization, and margin. I’ve also standardized processes and onboarding, which improved forecasting and cut onboarding time. I own the project lifecycle end-to-end, from scoping, prioritizing requests, assigning resources, managing risks, and keeping timelines and budgets on track. I collaborate closely with cross-functional partners in Client Services, Media, Performance, Product, Finance, and Creative, and manage a network of freelancers, photographers, directors, illustrators, animators, and creative tech partners. My work spans multi-channel campaigns for brands like Loblaws, Great Canadian Entertainment, PC, Boston Pizza, Rogers, and Tangerine Bank. If you’re scaling a creative or marketing team and want structure that drives results, let’s connect! KEY SKILLS- Project Management, resourcing, timeline management and budget management - Vendor Management - Operations and Process Improvement - Highly Organized and Detail-Oriented