Christina Foster

About Christina Foster

Bringing a wealth of experience within Marketing & Communications, I’m a resourceful, high-energy Senior Executive with a creative eye, operating at Director level. Although my career has been forged from a foundation in advertising, PR and media, it is underpinned by strong commercial and financial judgement. I’m also recognised in the business as a media savvy specialist who keeps abreast of features, functionality and industry best practice.LEADERSHIP & STRATEGY Clear commercial decision-making and thought leadership, creating and leading general marketing, creative, media and social strategies for focus areas across the business Always considering the impact of our work on our audiences, brand and culture, and consistently optimising our tactics, budgets and measurement to identify success Constantly looking at the long-term implications of how to add value to the business. Managing and coaching multi-discipline teams, including FTEs, Apprentices and Contractors.OPERATIONAL DELIVERY A tenured leader within UK Marketing, trusted to get things over the line. Driving and delivering award-winning campaigns - some of the best results in Google globally across TV, OOH, Youtube, VOD, and social media platforms Knows instinctively what works and what doesn’t- always pushing for creative and media innovation, piloting the latest digital and social media formats while building on best-in-class foundations for maximum impact to the businessLike all businesses, Google is only as good as its people. I work with the best, so it’s great that I get to collaborate with amazing teams in our Media, Product, PR, Policy and Legal divisions.I’m proud of the various awards I’ve won for the campaigns I’ve delivered and the results they have achieved. But I’m equally proud to have a reputation for solving problems, and for being someone who makes things happen.

Experience

1. Senior Marketing Manager

   Google

   Jul 2015 — Present · London, GB

   Senior Marketing Manager Consumer Brand and Social, Head of PartnershipsMarketing Manager II: Trust & Safety, Consumer BrandMarketing Manager I: Economic Impact, Trust & SafetyOctober 2017 – Present Leading overall brand and social strategy, ATL campaigns, investment recommendations and budget management for Google UK Managing 4 creative agencies, 2 media agencies, TVCs and Apprentices. Delivering 12 major ATL campaigns over the last 5 years, with half delivered in under a year’s time. Won Google’s highest internal Marketing Award three years running for campaign impact across EMEA Delivering some of best performing brand social campaigns for Google globally from 20••••22Associate Marketing Manager II: Strategy & OperationsJuly 2016 – October 2017 Creating operational strategy, across SMB, B2B, Hardware, Platforms and Brand marketing Working as a right hand to VP and SLT, overseeing overall marketing strategy. Understanding the impact of trends on each product area and country. Analysing and predicting sales figures, allocating marketing budget to achieve greatest ROI. Working closely with Policy Teams across multiple PAs to plan for upcoming regulatory change.Associate Marketing Manager I: SMBJuly 2015 – July 2016 Immersed in the Google Partners SME programme, generating £multi-million revenue. Created, designed and built agency strategy and segmentation models. Identified trends beyond pure revenue, including type of spend and rate of growth. Responsible for the team’s vendor call centre marketing, including onboarding and managing campaigns. Created analysis tools to support additional headcount in order to access £multi-million new revenue.

Education

• Harvard University

  Summer School Program, Business Administration, Management and Operations

  2013 — 2013

• London Business School

  Master of Science (MSc), Management (MiM)

  2013 — 2014

• Universidad de Puerto Rico

  Bachelor's degree (Hons: Magna Cum Laude), Communications: Advertising & Public Relations

  2010 — 2013

Skills

• Event Planning
• Creative Strategy
• Strategy
• Microsoft Office
• Nonprofits
• Creative Writing
• Online Advertising
• Brand Development
• Market Research
• Editing
• Marketing Communications
• Facebook
• Social Media
• Press Releases
• Digital Media
• Media Planning
• Photoshop
• Social Networking
• Indesign
• Graphic Design
• Management
• Social Media Marketing
• Powerpoint
• Adobe Creative Suite
• Customer Service
• Presentations
• Digital Marketing
• Microfinance
• Blogging
• Copywriting
• Marketing
• Integrated Marketing
• Html
• Public Relations
• Brand Management
• Media Relations
• Marketing Strategy
• Advertising
• Event Management