Christina Huynh

Senior Writer @Morningstar

Chicago, IL, US

As a senior writer at Morningstar, I create engaging B2B copy for Morningstar business units and products across web, social, search, display, and print—all the while establishing frameworks, style guides, and more. I also produce top-performing B2B blogs, pillar pages, and landing pages dedicated to analyst research reports—with a focus on SEO—and provide ongoing website management. Plus, I collaborate closely with a wide range of internal stakeholders to provide content that delivers results. Highlights:• Wrote a B2B behavioral research blog series on why investors keep/hire/fire their advisors that reached an average engagement rate of 60%+ across all three blogs • Developed a retirement pillar page that reached a 1:41 average engagement time per session• Lead a 5-person communications committee as Morningstar Women’s Initiative (WIN) Communications Chair

University of Houston

Bachelor's degree