Christina Heflin

Vice President @Edible, Inc, A Daniel J. Edelman Holdings Company

Orlando, FL, US

Responsible for managing one of the agency\'s largest F&B accounts with an $18 million annual budget and a team of nearly 50 individuals. Lead for planning and executing multiple annual campaigns that leverage integrated strategies across channels including, Consumer Insights, eCommerce, Digital Marketing, Brand Creative, Social Media, Influencer, Website, PR, Issues Management and more. Consistently exceed set annual campaign goals, for example reached more than $70M in attributed sales for FY2022 (double the original goal) and currently at more than $50M in sales for FY20•••27% to goal). Main point of contact for finance, project management and resource management partners to manage staffing needs based on client scope and forecasted budget. Always lead by example, fostering collaboration and open commination across all teams. Establish priorities for each campaign and ensure the workflow across the team functions efficiently, executing against business objectives and strategic brand messaging. Project manage the planning and execution of the creative content development process to ensure consistent messaging and tone, while adhering to brand guidelines. Manage all account timelines, budgets and status updates with account leadership to ensure client deliverables are shared within the agreed upon terms. Final point of review for all scopes, plans, deliverables, creative assets, reports, etc. before they are shared with clients or agency executives. Supports internal agency operations team, ensuring all client accounts are properly staffed and meet forecasted budget goals.

University of Central Florida

Bachelor's Degree, Public Relations, Advertising, and Applied Communication

University of Central Florida

Master's Degree, Mass Communication/Media Studies