Christina Sanchez

About Christina Sanchez

Strategic marketing leader with 20 years of experience driving audience growth, digital engagement, and event marketing excellence across a variety of B2B portfolios. Proven track record of leading teams, scaling attendee acquisition, and partnering with sales and product to build go-to-market strategies that drive audience development, engagement, and revenue growth across events and media products.

Experience

1. Group Marketing Manager the Waste Group, the Wwett Show

   Informa Markets

   Oct 2023 — Present

   Lead marketing for two of North America’s largest B2B trade shows, WasteExpo and the WWETT Show. I oversee go-to-market strategy and multi-channel campaigns that drive attendee growth and overall event performance, delivering 20–30%+ revenue increases in recent years. I partner closely with sales and portfolio leadership to align marketing with revenue goals, while leading a team focused on audience acquisition, engagement, and conversion. My role also includes building reporting frameworks, refining campaign performance, and scaling best practices across the broader portfolio.

Education

• Crummer Graduate School of Business at Rollins College

  Master of Business Administration (M.B.A.)

  2011 — 2012

• NYU Stern School of Business

  Bachelor of Science (BS)

  1998 — 2002

Skills

• Direct Marketing
• Lead Generation
• Marketing Strategy
• Email Marketing
• Market Research
• Strategic Partnerships
• Product Marketing
• New Business Development
• Business Development
• Marketing
• Online Advertising
• Event Management
• SEO
• Project Management
• Negotiation
• Entrepreneurship
• Start-Ups
• Customer Service
• Strategic Planning
• Social Media
• Leadership
• Marketing Management
• Salesforce.com
• Online Marketing
• Integrated Marketing
• Management
• Marketing Communications
• Digital Marketing
• Social Media Marketing
• B2b
• Training
• Marketing Event Planning