Christina Greschner

Performance Marketing @Absorb Software

Montreal, QC, CA

Spearhead the development and execution of a data-driven performance marketing strategy across multiple channels, including display, video, and paid search, ensuring alignment with broader business targets and objectives• Optimize high-budget campaigns to achieve ambitious conversion, CPA, and ROI targets, consistently delivering results that drive business impact• Lead the charge in innovation by testing new channels, creative formats, and audience segments, discovering untapped opportunities and fine-tuning strategies for maximum performance• Collaborate seamlessly with cross-functional teams to integrate marketing efforts with wider business goals, ensuring a unified approach to growth with SEO and Product Marketing among others• Manage and allocate multi-million-dollar budgets across channels, driving the most effective allocation to maximize returns and efficiency• Remain at the forefront of industry trends, continuously experimenting with new tools and methodologies to maintain a competitive edge in the rapidly evolving digital landscape

Dawson College

Graphic Design