Christina Cheng
Chief Creative Officer (CCO) & Co-founder @Yute Inc
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WORK HISTORY
Chief Creative Officer (CCO) & Co-founder @Yute Inc
CA
YUTE is a creative and experiential agency. From ideation to execution, we bring futurist-thinking concepts to life. We work to spark imagination and shift perspectives through stories that connect with culture— no matter where we are in the world. We approach every project as an opportunity to challenge limits and push creative boundaries. We draw from our diverse cultural backgrounds and lived experiences to tell these stories. We’re a global collective with extensive experience in lifestyle and community building — we got you.Our in-house creative team offers: Creative Direction, Creative Production, Art Direction, Events & Experiential Production, Marketing/Branding/Digital Strategy, Campaign Building, Media Relations & Publicity, Creative Consulting, and more.
EDUCATION
University of Toronto
Honours Bachelor of Arts, Journalism specialist, English major
SKILLS
ABOUT CHRISTINA CHENG
My name is Christina Cheng and I\'m a multidisciplinary creative, storyteller, global marketer, consultant, and strategist with extensive experience managing brand voices. Essentially, I’ve got you covered to connect the dots from ideation to execution on various platforms from URL and IRL storytelling.Skills: Creative Direction, Creative Production, Art Direction, Events & Experiential Production, Marketing/Branding/Digital Strategy, Campaign Building & Brand Partnerships, Media Relations & Publicity, Creative Consulting, and more.Previous clients: Nike (Running, Training, Women, Basketball), Jordan Brand, NBA, WNBA, Coca-Cola, Hershey’s, StockX, eBay, NFL, NHL, Soho House & Co, Foot Locker, Puma, Paramount Pictures, YouTube, Bumble (Business), Coach, Discovery Channel, UGG, Canada Basketball, Roots, Porter Airlines, Canon, Grammy Awards, Academy Awards, Universal Music Group (UMG), OVO Sound, XO, COMPLEX, On, AM PR Group, AKA Hotels + Residences, and more.I’m currently available for consulting, brand partnerships, & booking engagements.
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