Christina Li
Partner @Four Deep
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WORK HISTORY
Partner @Four Deep
London, GB
EDUCATION
Windsor & Maidenhead Youth and Community Counselling Service
Level 2, Counseling Psychology
Xi'an Academy of Fine Arts
Bachelor of Arts (BA), Fine Arts
University of the Arts London
M.A, Interactive Multimedia
SKILLS
ABOUT CHRISTINA LI
Creating memories through meaningful experiences has always been at the heart of my work. I believe that experiences shape how people feel, decide, and remember. And when organisations design with empathy, they don’t just solve problems, they create impact that lasts.I’m not the loudest voice in the room, but I care deeply about helping organisations truly understand their customers and turn complexity into clarity. Over my career I’ve supported global organisations to de-risk decisions, influence senior leaders, and deliver measurable outcomes, from lifting customer experience scores to shaping multi-million-dollar cost strategies.With experience across multinational markets and cross-cultural teams, I bring a blend of human-centred design, strategic vision, and delivery discipline. Backed by the Oxford Executive Leadership Programme at Saïd Business School and certification in Agile Project Management, I stay committed to continual growth and to building organisations where customer-centricity is more than a slogan, it’s how decisions get made.
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