Christina Friedli

About Christina Friedli

SENIOR MARKETING LEADER & DOER Accomplished “get-things done” marketing strategist with more than 15 years’ experience. Able to inspire, challenge, question, direct and make decisions. Collaborative approach-taker to solving problems with the C-suite or team members to identify opportunities to improve results. Able to develop marketing programs with small or large budgets for both profit and not-for-profit organizations. Extensive experience with developing marketing and program goals and metrics, strategies to increase revenue, adoption and customer engagement.

Experience

1. Senior Director, Streaming Partnership Marketing Growth

   SiriusXM

   Mar 2019 — Present

   Lead the strategy and marketing of SXM streaming distribution partnerships with the goal of growing the SXM digital subscription business. Partner with internal stakeholders across the organization to determine goals, initiatives and operational approach to deliver profitable partner programs. Develop and manage paid and in-kind media campaigns across TV/OTT, Retail, SVOD, Amazon, Apple Music, Google, Mobile App Stores & Finance partnerships. Conduct analysis on program performance to identify opportunities to improve profitability, improve customer experience and optimize marketing spend. Identify and present new opportunities within existing partnerships to grow distribution.

Education

• Michigan State University

  BA, Social Science

• The George Washington University School of Business

  MBA, International Business

Skills

• Market Research
• Corporate Branding
• Program Management
• Strategic Partnerships
• Product Launch
• Strategy
• Marketing
• Strategic Planning
• Multi-Channel Marketing
• Direct Marketing
• Product Marketing
• Public Relations
• Cross-Functional Team Leadership
• Marketing Strategy
• Product Development
• Marketing Communications
• Integrated Marketing