Christina Fiscella
Senior Product Marketing Manager @Verizon
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WORK HISTORY
Senior Product Marketing Manager @Verizon
Lead integrated product marketing campaigns for Verizon products and key business verticals, owning messaging, positioning, and go-to-market strategy to drive adoption and market growth.
EDUCATION
Rutgers University
Bachelor's degree, Marketing
Rutgers Business School
Bachelor's degree, Marketing
Rowan College at Gloucester County
Associate of Science (A.S.), Business Administration and Management, General
SKILLS
ABOUT CHRISTINA FISCELLA
With over eight years of experience as a strategic digital growth marketer, specializing in product campaigns, SEO, digital marketing, and data-driven content strategies. Proven ability to develop go-to-market (GTM) strategies, optimize conversion funnels, and extract insights from large datasets that drive strategic decisions. Adept at leading cross-functional collaboration to optimize digital experiences through product lifecycles.Projects: Gen AI Content Initiative: Lead an AI-driven content strategy that automates and scales content production, boosting clicks by 220% and impressions by 270% while ensuring compliance through cross-functional collaboration. SEO & CRO Strategy for Full-Site Redesign: Led the SEO for a 200+ page website redesign, improving navigation, product messaging and UX optimizations that increased organic traffic by 11% YoY and drove 1M+ visits. Thought Leadership & Content Strategy: Shaped product positioning and messaging through market and competitor research, developing a year-long content strategy that drove a 206% YoY increase in visits and a 378% boost in rankings. Conversion Rate Optimization (CRO) – Design testing frameworks that enhance UX/UI and user flows, to improve customer acquisition and drive conversions. Data-Driven Strategy – Analyze traffic data to uncover insights on user behavior, performance trends, and engagement metrics to drive strategic decision-making and optimization efforts. Cross-Functional Collaboration – Work closely with marketing, developers, sales and product teams to align growth strategies with business objectives, ensuring seamless execution and maximum impact.I thrive in fast-paced, collaborative settings where strategy, creativity, and technology intersect to drive digital success.
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