Christina Ferranti-Clift
Director of Marketing & Product Development @East Coast Seafood Group
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WORK HISTORY
Director of Marketing & Product Development @East Coast Seafood Group
Scope: Marketing Initiatives in N. America, Europe and Asia • Product Development: R&D, Retail, B2B, B2C• Food Product Innovation: Branding, Commercialization • Fiscal Accountability: Budgets, Product Margins, P&L - Marketing for world\'s largest live lobster distributor and leading distributor of scallops- Brand management for 5 seafood companies under B2B and B2C corporate umbrella- Support of North America, Europe, and Asia & respective retail/foodservice customers- Product development for global supermarket and club channels, CPG private label and branded- Packaging design domestic and international - Leading E-commerce platform, social media efforts, and digital marketing including Google- Participation in USA/Canadian sustainability client group for Marine Stewardship Council (MSC)- Domestic and International marketing budgets including trade shows, advertising, and POS- Grant development work with USA & Canadian Governments (funding $1 million +)- Management of brand agency in work with business to consumer strategy- Co development of Lobster Academy to seafood buyers (250+ graduates from around the globe).
EDUCATION
Bryant University
Graduate Classes
Rhode Island College
B.S. Marketing
ABOUT CHRISTINA FERRANTI-CLIFT
Marketing and Product Development Director with product development, CPG, retail and…
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