Christina Dennaoui

Design Strategy & Innovation Insights Leader

Role
Head of Futures Insights, Amazon Devices and Services at Amazon
Location
Brooklyn, NY, US
LinkedIn followers
500 followers

About Christina Dennaoui

I’m a multifaceted, solution-focused experience design leader with a 15+ year record of driving business impact and consumer innovation for the world’s most recognizable brands (including Amazon and Nike). I enjoy solving problems across design, product, and operations through a potent combination of creative vision, critical thinking, and collaboration.An award-winning concept designer who has steered large-scope, consumer-led strategies and launched 0-1 experiences, I am deeply experienced in digital and physical experience design, generative AI, and the future of consumer experience.I influence brand, product, omni-channel, and retail approaches through mixed-methods research informed by eclectic background, which includes academic training in anthropology and agency UX work for Fortune 100s.My recent career highlights include:• Establishing a user research and design strategy team shaping the customer experience for Amazon Alexa.• Defining the product vision and experience design of a generative AI device named “Most Innovative” at Amazon.• Co-Leading a 50+ person team that launched Nike’s newest emerging tech-led retail concept (Nike Style).• Launching Nike’s newest global large and small format retail concepts (Nike Rise and Nike Style) and servicesSkills: Ethnographic & Qualitative Methods | Market & Competitive Research | Survey Design & Analysis | Usability & Remote Methods | Forecasting & Trends | Global Research | Service & Experience Design Strategy | UX & Product Design | Generative AI & LLMs | Conversational AI Design | Multimodal & Voice Interfaces | People Leadership & Development | Cross-functional Team Leadership | Workshop Design & Facilitation | Customer Journey Mapping | Experience Models

Experience

  1. Head of Futures Insights, Amazon Devices and Services

    Amazon

    Jul 2024 — Present · New York, NY, US

    I lead a team of senior level researchers across our US & UK design studios. We focus on surfacing the needs, behaviors, and emerging cultural trends that will shape people\'s near term and long term relationships with emerging technology like AI and agents. Our work drives next-generation product and service innovation strategy and net-new concepts and experiences within Amazon\'s Devices and Services organization.

Education

  • Kalamazoo College

    BA, Religion/Religious Studies

  • University of Chicago

    MA, Anthropology and Sociology of Religion

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Christina Dennaoui — Head of Futures Insights, Amazon Devices and Services at Amazon in Brooklyn, NY, US | Unifers