Christina Verdurmen

WORK HISTORY

EDUCATION

SKILLS

ABOUT CHRISTINA VERDURMEN

A passionate marketing leader focused on digital-first tech and entertainment brand growth. Having been in integrated marketing roles my entire career (over 17 of those years being within the pop culture and gaming space), my passion is clear: Help build content focused brands through well-run, strategic marketing programs, firing on all consumer touch-point cylinders, to drive measurable results. I’m a creative thinker, who thrives on trying new things, identifying trends, breaking conformity and ultimately through all the messaging clutter. From (un) traditional marketing and paid media, to owned and earned digital, social and community evangelism, events/experiential, and key brand partnerships. My roots are planted in true end-to-end integrated marketing. I\'ve grown international brands both at the global level and with local audiences through regionally relevant campaigns. I\'ve made magic with large and small budgets alike (or sometimes with no dedicated budget at all!). I have led high performing teams composed of FTE, contract, and partners, throughout my career. Leveraging Microsoft\'s Leadership Principles of Model, Coach, Care, I built and fostered a strong team culture, drove clarity and purpose in the team\'s day-day, broke down blockers, and supported my team to create actionable development plans while working with them on how they can achieve their next step through their current role or stretch opportunities. I am also involved in various mentorship programs encouraging women/girls and their allies to pursue their education, passions, and careers in gaming and tech. A leader, a critical thinker, and a do-er. A great strategy is nothing without setting and delivering strong KPIs which lead to strong results and key learnings. To learn more about program results and my approach, please reach out. I\'d love to connect and share my personal online portfolio.