Christina Buchanan
Account Director specializing in Integrated Marketing Communications and CRM at MRM
- Role
- Account Director at MRM
- Location
- Royal Oak, MI, US
- LinkedIn followers
- 500 followers
About Christina Buchanan
With over seven years at MRM, my journey from Account Supervisor to Account Director reflects a deep-seated expertise in integrated marketing communications, CRM, and digital marketing. In my current role, I oversee the delivery of 100+ projects per year, including 280+ versions of email and 80+ versions of direct mail. With eighteen years of experience in full-service advertising agencies working on major automotive accounts, I am highly skilled in managing integrated CRM, advertising, direct mail, and digital initiatives as well as leveraging strategic insights to foster client success.
Experience
Account Director
Oct 2022 — Present · Birmingham, MI, US
Education
Wayne State University
Bachelor's
Skills
- Creative Strategy
- Integrated Marketing
- Interactive Marketing
- Account Management
- Advertising
- Social Media
- Marketing
- Direct Mail
- Digital Marketing
- Marketing Communications
- Direct Marketing
- Media Planning
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