Christina Wells

About Christina Wells

With 15+ years of experience leading marketing, revenue operations, and business transformation across industries - from entertainment and SaaS to publishing and professional services - I specialize in building scalable systems that align strategy, execution, and results.My work centers around identifying what drives growth, optimizing how teams operate, and creating the connective tissue that ensures vision becomes reality. I bring a unique combination of operator discipline, creative problem-solving, and data-driven decision-making, enabling founders and executive teams to move faster and with greater confidence.I’m the connective force that turns ideas into execution, ensuring every system, campaign, and process works in service of growth.What I Do Best- Synthesize complex systems - connecting marketing, sales, and operations into one aligned revenue engine- Architect the infrastructure - designing CRM, analytics, and automation frameworks that make growth measurable and repeatable- Optimize execution - finding efficiency in process, clarity in communication, and ROI in every dollar invested- Integrate teams - creating rhythm, accountability, and confidence across departments and roles- Translate vision into action - building the roadmap, metrics, and milestones that turn innovative ideas into sustainable growth.Where I Add the Most Value- Acting as the Growth Integrator & Strategic Architect, bridging strategy and implementation- Leading marketing transformation initiatives that align systems, people, and messaging for scale- Designing revenue operating systems that make performance predictable and transparent- Developing go-to-market and enablement programs that lift conversion, efficiency, and accountability.

Experience

1. Crm & Sales Operations Consultant

   Waggle

   Apr 2025 — Present

   Waggle is a pioneering crowdfunding platform that acts as a trusted safety net individuals and organizations can turn to when they lack the funds to cover essential veterinary treatment.Every year, more than a million pets are euthanized for financial reasons alone. This is referred to in the profession as economic euthanasia.We believe money should never stand between pets and their right to live long and healthy lives, and so we work in partnership with the general public, animal welfare organizations, veterinary providers, media, and brands to raise critical funding and awareness.

Education

• Central High School

  Bachelor of Arts, Academic

  1999 — 2003

• Northeastern University

  Bachelor of Arts, Communication

  2003 — 2008

• Full Sail University

  Master of Science, Internet Marketing

  2010 — 2011

Skills

• Web Content Management
• E-Commerce
• Hiring
• Marketo
• Employee Training
• Digital Marketing
• Marketing Automation
• Pardot
• Online Marketing
• Web Analytics
• Advertising
• Quality Control
• Public Speaking
• Email List Building
• Marketing Strategy
• Project Management
• Social Media
• Salesforce.com
• Copywriting
• Social Media Marketing
• Team Management
• Lead Generation
• Html
• Marketing Management
• Email Marketing