Christina Colon
Head of Social Media @Scientific Hair Research
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WORK HISTORY
Head of Social Media @Scientific Hair Research
New York, NY, US
Lead social media strategy and execution for a nationally recognized hair care brand, overseeing all content, community engagement, influencer partnerships, and paid media- Develop and implement tactical marketing plans to drive brand awareness, e-commerce sales, and retail traffic at partners like Ulta Beauty, HSN, Costco, Amazon- Manage marketing calendar and “always-on” campaigns, ensuring seamless execution across Instagram, TikTok, Facebook, Pinterest, email, and web- Oversee external agencies and influencer partners, aligning them with brand strategy, campaign KPIs, and legal compliance- Coordinate with internal teams (creative, PR, e-commerce, legal) to ensure cohesive messaging, data compliance, and timely campaign delivery- Build and manage marketing budgets, reconciling spend against revenue-generating initiatives- Launch and analyze multi-channel campaigns, using performance metrics to optimize spend and maximize ROI- Lead creative production for social and digital campaigns, including directing shoots, writing copy, and editing photo/video assets.
EDUCATION
The City College of New York
Bachelor’s Degree, Psychology
ABOUT CHRISTINA COLON
Christina is a versatile digital expert with a strong passion for creativity and marketing, as well as extensive experience in beauty, travel, and hospitality. Based in New York, she has developed expertise in various fields, including brand marketing, graphic design, content creation, influencer marketing, affiliate marketing, photography, and events. With her diverse skill set, Christina has made a significant impact in the beauty, hospitality and beverage industries, collaborating with renowned establishments and driving brand visibility through innovative marketing strategies.
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