Christina W.
Vice President of Strategic Partnerships @Brokers Alliance Inc
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WORK HISTORY
Vice President of Strategic Partnerships @Brokers Alliance Inc
Scottsdale, AZ, US
Strategic Partnership DevelopmentIdentify, evaluate, and onboard strategic partners that enhance advisor acquisition, productivity, and retentionStructure partnership frameworks including revenue alignment, marketing collaboration, and long-term growth initiativesLead partnership negotiations, ensuring alignment with Brokers Alliance’s strategic priorities and compliance standardsRelationship Management & GrowthServe as the primary executive relationship owner for key strategic partnersDrive partner engagement through regular communication, performance reviews, and joint planningExpand existing partnerships by identifying new growth opportunities, programs, and advisor use casesAdvisor & Distribution AlignmentCollaborate with internal sales leadership to ensure partnerships translate into advisor-facing valueSupport recruiting, education, and business-building initiatives that leverage strategic partnersAct as a strategic liaison between partners and Brokers Alliance field leadership
EDUCATION
Baylor University
Bachelor of Science (B.S.), Health and Physical Education/Fitness
ABOUT CHRISTINA W.
My professional journey reflects perseverance, reinvention, and a commitment to excellence.As a former Division I softball player at Baylor University—and the first female student-athlete from Lake Havasu High School to receive a full Division I scholarship—I learned early the value of discipline, resilience, and teamwork. Those lessons shaped not only my athletic career, but the way I approach leadership and relationships today.After dedicating several years as a stay-at-home mom raising my family, I made the intentional decision to re-enter the professional world and build a career in financial services. That transition reinforced my belief in the power of the right tools, training, and support system to unlock growth and confidence.Today, I serve as Vice President of Strategic Partnerships at Brokers Alliance, where I focus on building and scaling high-impact partnerships that help independent advisors grow stronger, more sustainable businesses. My role centers on aligning innovative platforms, resources, and strategic relationships with the real-world needs of advisors—turning collaboration into measurable outcomes.I’m passionate about relationship-driven strategy, thoughtful execution, and creating partnerships that truly move the needle—for advisors, partners, and the organizations we serve.
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