Christina Som
Principal Market Development | Strategic Growth | 5G & Emerging Tech | GTM & Partnerships
- Role
- Principal Market Development at AT&T
- Location
- Dallas, TX, US
- LinkedIn followers
- 500 followers
About Christina Som
Strategic market development leader with expertise in 5G, emerging technologies, and go-to-market execution. I specialize in identifying growth opportunities, driving cross-functional alignment, and launching innovative solutions that scale. Passionate about bridging market insights with execution to accelerate business impact.
Experience
Principal Market Development
Jan 2025 — Present · Dallas, TX, US
Lead market development strategy by identifying emerging trends through competitive analysis and market research, guiding product innovation and long-term portfolio growth in 5G and advanced connectivity.Drive cross-functional execution by partnering with supply chain, manufacturing, and quality assurance teams to ensure seamless product delivery and operational alignment.Develop and evaluate innovative pilots, concepts, and GTM strategies that expand our 5G footprint, accelerate commercialization, and position the business for scalable success.
Education
University of North Texas
Bachelor of Arts - BA, Marketing
2013 — 2016
Skills
- Social Media
- Public Relations
- Marketing
- Management
- Customer Service
- Microsoft Excel
- Social Networking
- Powerpoint
- Public Speaking
- Sales
- Writing
- Marketing Strategy
- Leadership
- Time Management
- Advertising
- Teamwork
- Microsoft Office
- Game Design
- Microsoft Powerpoint
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