Christina Samek

Experience

1. Customer Marketing Manager

   Hyland

   May 2022 — Present

   Manage the frequency of the marketing customer contact process to ensure participation levels are appropriate • Support customer interaction, including online/offline communities, events, customer advisory boards, user groups and executive roundtables • Work with sales and services to identify cross-sell and upsell opportunities within the customer base - Work to create highly targeted, integrated marketing campaigns that drive upsell, cross-sell, retention and advocacy opportunities • Collaborate with the appropriate marketing teams to ensure customer support across all campaigns • Provide content needs to product, solution, and content marketing to support customer centric programs • Execute all customer marketing led tactics, such as webinars or user forums • Support the planning of customer marketing presence and user group activity at all corporate strategic events • Monitor, measure and report back on the effectiveness of programs to the sales and customer success stakeholders with context for areas of improvement or optimization • Mentor, coach and train other team members

Education

• Miami University

  Bachelor of Arts (B.A.)

Skills

• Editing
• Social Media
• Account Management
• Writing
• Adobe Creative Suite
• Web Development
• Customer-Focused Service
• Marketing
• Training
• Microsoft Office
• Salesforce.com
• Powerpoint