Christina Rumbley Stratton
President @Stratton Design Group
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WORK HISTORY
President @Stratton Design Group
Asheville, NC, US
As President of Stratton Design Group, Christina leads the firm’s strategic vision, brand direction, and hospitality expansion initiatives. With a background spanning luxury residential design, spa and wellness development, and multi-unit hospitality ventures, she brings a rare blend of creative leadership and operational insight to every project.Christina oversees business development, client partnerships, experiential strategy, and high-level design direction — ensuring each project aligns not only aesthetically, but operationally and financially. Her approach to design is rooted in performance: spaces must function intuitively, support team flow, elevate the guest journey, and deliver measurable return on investment.Known for her ability to curate immersive guest experiences, Christina weaves a thread of sophistication and operational excellence into every environment she helps develop. She believes that true hospitality design goes beyond finishes and furnishings — it envelops the brand, shapes emotion, and creates lasting impressions through intentional flow, sensory layering, and thoughtful detail.Under her leadership, SDG has expanded its footprint across restaurants, hotels, spas, retail, and commercial environments, working alongside respected development firms and hospitality brands. Christina serves as the strategic bridge between concept and completion, guiding projects from vision through execution with clarity, cohesion, and long-term value.Her philosophy is simple: beautiful spaces are expected — but strategic, experiential, and revenue-conscious design is what sets a project apart.
EDUCATION
Florida State University
Bachelor of Science (B.S.), Broadcast Journalism
SKILLS
ABOUT CHRISTINA RUMBLEY STRATTON
I partner with founder-led and PE-backed brands as a fractional executive, while remaining open to the right long-term leadership role.I’m a former CEO and multi-exit founder with 20+ years leading, scaling, and repositioning experience-driven brands in wellness, hospitality, consumer products, and lifestyle.My work sits at the intersection of brand, guest experience, growth strategy, and culture — helping companies grow without losing what makes them special.I’ve co-founded, scaled, and exited multiple businesses, led cross-functional teams through high-growth and post-acquisition phases, and partnered closely with founders, boards, and private equity groups to drive sustainable, human-centered growth.Today, I work in a hybrid capacity:• Fractional executive leadership• Interim / transformation roles• Select permanent opportunities where impact, alignment, and culture matterIndustries I work best in:Wellness • Beauty • Hospitality • Consumer Brands • Experience-Driven RetailKnown for:• Brand & experience transformation• Founder & leadership advisory• Scaling with integrity• Calm, strategic leadership during change Based in Asheville, NC | Open to remote & select hybrid roles
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