Christina Riviello
Marketing Associate @Parker Laboratories Inc.
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WORK HISTORY
Marketing Associate @Parker Laboratories Inc.
Manages requested artwork changes to internal and external labels and serves as the main point of contact for vendors, engineers, and designers for artwork-Collaborates with vendors or the design team to implement approved label changes as applicable-Manages the email content calendar and marketing on-going drip campaigns-Maintains and update website content, including landing pages, news/press updates, product pages, certificates, and IFUs (Instructions for Use)-Oversees website development and navigation changes both internally and with the web developer-Oversees creation on engaging and informative short form video content across Parker\'s social media channels including YouTube and throughout Parker\'s trade show booths-Manage in-house photography (including product photography and company headshots)-Processes approved checks and have access to the marketing card for purchases as applicable-Oversee the creation and development of tradeshow support materials (posters, white papers, sell sheets, sponsorship assets, emails) from vendor as needed-Manage notifications and promotions as identified by the sales team-Plan and execute product marketing campaigns-Create content for email campaigns and pull targeted email lists-Reviews and collects data from Google Analytics to make informed decisions of marketing planning.
EDUCATION
Kean University
Bachelor’s Degree
Parsippany Hill High School
HS Diploma
SKILLS
ABOUT CHRISTINA RIVIELLO
Results-oriented digital marketing professional with 10 years of experience in developing…
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