Christina Morris
Associate Manager, Crm Campaign Services @PVH Corp.
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WORK HISTORY
Associate Manager, Crm Campaign Services @PVH Corp.
Bridgewater, NJ, US
Work collaboratively with internal stakeholders to manage promotional calendars that support marketing objectives and ensure that all creative assets meet deadlinesResponsible for day-to-day program management, including the build, test, approval, and schedule stages for promotional campaignsPartner with CRM team members to create customer segmentation plans that are aligned with campaign calendars and messaging plansEnsure the successful implementation of automated marketing campaignsRun ongoing testing initiatives and identify marketing opportunitiesReport on and analyze campaign performance, and provide metrics and recommendations for improving future campaign resultsImplement ad-hoc projects as necessary while maintaining delivery of on-going projects and key performance indicatorsStay on top of industry trends and competitive landscape, and advocate best practicesTroubleshoot on production-related issues with ESPWork directly with third party vendors to drive and complete technical projects
EDUCATION
Williamstown High School
High School Dipolma, Business Administration and Management, General
Rider University
BS, Marketing, Event Planning, Public Relations, Business
SKILLS
ABOUT CHRISTINA MORRIS
Senior Manager, CRM at Tommy Hilfiger
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