Christina Mennen

About Christina Mennen

As a marketing executive, I’ve lead the implementation and management of CRM and…

Experience

1. Marketing Director

   OpenSymmetry

   Feb 2021 — Present

   Implemented and managed CRM and marketing automation systems, optimizing lead generation process and improving overall efficiency- Developed and executed lead scoring methodology, resulting in more targeted and effective marketing campaigns- Conducted data analysis and reporting to measure campaign effectiveness, identify opportunities for improvement, and drive data-driven decision-making- Successfully integrated CRM and marketing automation tools with other business systems, improving data accuracy and streamlining workflows- Developed and executed automated email marketing campaigns to drive brand awareness and engage target audiences- Conducted audience segmentation and created personalized email journeys based on user behavior and demographics, resulting in improved engagement and conversion rates- Led the successful migration of the company\'s website from Expression Engine to WordPress, improving site performance, user experience, and content management capabilities- Conducted thorough content analysis and optimization, identifying areas for improvement and implementing SEO best practices to enhance organic search visibility- Built and nurtured relationships with partner organizations, effectively communicating marketing opportunities, coordinating joint marketing efforts, and aligning on messaging and branding- Collaborated with cross-functional teams to identify and leverage partnership opportunities that aligned with company goals and target market- Managed co-marketing programs, including joint webinars, events, content collaborations, and lead generation campaigns, resulting in increased brand visibility and expanded customer reach- Created detailed event plans, timelines, and budgets, overseeing all aspects of event participation and ensuring deadlines were met- Conducted post-event evaluations, gathering feedback and data to measure event success, identify areas for improvement, and implement lessons learned for future events.

Education

• Florida State University

  B.S., Economics & Sociology

  2001 — 2005

Skills

• Marketing
• Training
• Strategy
• Customer Experience
• Sponsorship
• Proposal Writing
• SEO
• Leadership
• Blogging
• Problem Solving
• Master Scheduling
• Budgets
• Strategic Planning
• Production Schedules
• Rfp
• Appointment Scheduling
• Channel Partners
• Expenses
• Flights
• Process Scheduler
• Public Relations
• Email Marketing
• Client Liaison
• Management
• Trade Shows
• Team Building
• Direct Marketing
• Social Media
• Events Coordination
• Press Releases
• Advertising
• Marketing Communications
• Sales
• Aerospace
• Piloting
• Event Management
• Brand Development
• Product Marketing
• Rfq
• Market Planning