Christina Fleming
CRO/CMO at Labster | Helping B2B Teams Scale Revenue & GTM Strategy | Education & Healthcare Tech
- Role
- Chief Marketing Officer at Labster
- Location
- Chester, MD, US
- LinkedIn followers
- 500 followers
About Christina Fleming
Growth-focused B2B technology executive with over 20 years of experience leading global marketing and revenue teams supporting complex SaaS and AI-led platform solutions across education, healthcare, and enterprise markets. Proven track record in architecting and operationalizing growth strategies that deliver 35%+ YoY revenue gains, dramatically improve funnel efficiency, increase customer retention, and strengthen CAC:LTV.My experience includes scaling venture-backed companies, leading go-to-market transformations, and driving measurable improvements in funnel performance and customer retention. This work builds upon my leadership of enterprise-scale portfolios and global GTM operations at Blackboard, where I oversaw multi-product SaaS business lines,$85M+ in ARR, and cross-functional, global teams of 70+. I am passionate about helping leadership, GTM, and marketing teams think strategically about growth, strategy, and revenue operations, particularly in early- and growth-stage SaaS companies.
Experience
Chief Marketing Officer
Mar 2024 — Present · Laurel, MD, US
Leading corporate marketing for Labster across Growth Marketing, Product Marketing, Brand, and Corporate Communications.
Education
University of Notre Dame
Bachelors, Marketing
William & Mary
Master of Business Administration - MBA
Skills
- Project Management
- Team Management
- Leadership
- Strategic Planning
- Content Management
- Strategic Partnerships
- Crm
- Product Development
- B2b Marketing
- Creative Direction
- Marketing Communications
- Strategy
- Product Management
- Management
- Integrated Marketing
- Marketing Management
- Email Marketing
- Project Planning
- Web Strategy
- Brand Management
- Content Strategy
- Program Management
- Web Project Management
- Marketing Strategy
- Corporate Branding
- Market Research
- Lead Generation
- Product Marketing
- Product Innovation
- Social Media Marketing
- Educational Technology
- Marketing
- Web Content Creation
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