Christina Li
Day to Day Manager + Executive Assistant @ Mad Into You | B.A in Music & Business from Columbia University
- Role
- Artist Discovery Coordinator at The Digilogue
- Location
- New York, NY, US
- LinkedIn followers
- 500 followers
About Christina Li
Detail-oriented, hard-working, and proactive artist & producer manager with over five years of industry experience across talent management, touring, and record labels. Motivated self-starter with strong problem-solving and multi-tasking skills.Currently, day to day manager and executive assistant at Mad Into You (producer, songwriter, & artist management). We have a 15-client roster including Tyler Johnson, BLK ODYSSY, Brasstracks, Chloe Angelides, Jonah Stevens, Jon Castelli, Fwdslxsh, and more. I am personally the day to day manager for Al Shux, Cadenza, and Jackson Lundy. Previous experience includes A&R at indify, tour marketing at live nation, digital marketing at roc nation, and digital accounts at Warner Music Group. Graduated from Columbia University in May 2024 with a bachelor\'s in music & a concentration in business management. Founded the Columbia University Music Industry Club (MIC), for my passion in building community and increasing accessibility to the music industry on campus.
Experience
Artist Discovery Coordinator
Jan 2024 — Present
Launched the What\'s New New artist feature series on The Digilogue\'s flagship TikTok and IG Reels accounts, curating and editing engaging content to promote emerging independent artists and highlight new releases- Coordinated promotional campaigns, created engaging content, and analyzed data to support artist discovery and playlist growth- Strategized to boost Artist Discovery content visibility on social media, aiming for increased engagement and a larger Spotify following.
Education
New York University
Clive Davis Institute Summer High School Program: Music Industry, Music Technology, Music Business, Arts & Culture
2019 — 2019
New York University
Steinhardt Summer High School Program: Music Technology, Music Technology
2020 — 2020
Columbia University
Bachelor of Arts - BA, Music & Business Management
2020 — 2024
Deerfield Academy
High School Diploma
2016 — 2020
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